Purpose:
A UX review is important to ensure you can deliver the right solution for your audience. Users should be able use the app to the best parameters.
Peacock TV App Overview:
Per NBC Universal Peacock is an American over-the-top streaming service. Users open Peacock to view loved shows or find new ones on either a free or paid subscription plan.
However users of Peacock TV have expressed some pain points in using the app for the first time or the search capabilities to get the best viewing experience.
Project Stages:
Objective statement
User Research
Customer Journey Map
User Testing for Pain Points
Hypothesis to Test
Redesign
Usability Testing
Objective Research:
To determine how new users can successfully navigate and watch the new and recycled content within the Peacock TV app with little to no stress and updated ease of use.
User Research:
Study target users to collect and analyze data that will help guideline design of the Peacock TV app:
Personas:
Customer Journey Map:
Detailed infographic that reflects the entire journey of the user in the Peacock TV app.
Users want to make sure that apps are suitable for their lifestyles. Applications need to make sure they are doing a great job at being useful for the task. If the end user cannot interact with the user interface, it becomes easy for that user to disassociate and ultimately close or exit the application.
User Testing for Pain Points:
Results of Users frustration about the Peacock TV app
Users of the Peacock app have expressed many pain points. Many of the users have frustrations with the search functionality of the application and it's lack of a home button or an exit button. Users feel stuck within the search and the lack of a flow forces some user to leave the app and delete it altogether from their devices.
Hypothesis to Test:
There are a number of problem users have experienced within the applications interface that if addressed can provide a more meaningful experience with the Peacock app.
Redesign:
Conclusion:
By implementing these changes to the Peacock app users will be able to have a better more enjoyable viewing experience. The changes can be rolled out on a timeline and not all at once. A notification of the new features should be included at the sign in to alert users to the updated changes.